York University postdoc applies anthropology principles to social media strategy
Guest blog by Robyn Dugas, Content Specialist, Mitacs, Inc.
If you’re running a company, a social media presence is probably an essential component of your marketing strategy. Your impact can be measured in terms of clicks and impressions — but what if you wanted to get a deeper, more personal idea of how social media works?
Treefrog, based in Newmarket, Ontario, knows all about social media for businesses. It provides a variety of marketing services to clients, including ‘traditional’ social media strategy. But a series of conversations between Sean Stephens, Treefrog CEO, and Laurie Baker, then an anthropology PhD candidate at York University, sparked a shift in how the company approaches social media....