Evolution of our visual identity

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2012 - Evolution of our visual identity 

An organization’s visual identity captures the essence of what it does, communicating this to its primary audiences. Over the years, the Federation logo undergoes a number of changes as the organization morphs and grows in size, expands in scope of work, and stays current in its visual branding. As a member-based organization representing a diverse set of 160 institutions, associations and affiliates, the Federation is fundamentally a convenor of people and the promoter of a wellspring of ideas. The Federation’s current logo shows our name flanked by three differently coloured thought bubbles—embracing the concept of ideas and thoughts, and their positive contributions to an inclusive, democratic and prosperous society.