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The shopping spree of the future will be nothing like the crowded, stuffy gauntlet of today, according to Brian Greenspan, director of Carleton University’s Hyperlab. Greenspan and his students research the implications of a Big Brother culture that inevitably comes about when we live in the cloud. In this podcast, Greenspan takes listeners on a tour of the mall of the future, describing how marketers mine the data we continuously generate through our mobile devices to shape the way we shop. Music: Ambient-M by Antony Raijekov, courtesy of the Free Music Archive.
Brian Greenspan will be attending the 2014 Congress of the Humanities and Social Sciences to present a talk, “At the Borders of Utopia: Reclaiming the Common through Locative Media,” at the Canadian Society for Digital Humanities conference today, Wednesday, May 28. This podcast originally appeared on Innovation.ca in December 2013.