July 2018


The Medium Is the Monster: Canadian Adaptations of Frankenstein and the Discourse of Technology

Guest blog by Mark A. McCutcheon, Professor of Literary Studies at Athabasca University

Like much of my work on Canadian popular culture, the idea for The Medium Is the Monster arose from my experience and research in raves and electronic dance music (EDM). The kernel of the book's first argument -- that technology is a word whose modern meaning was historically shaped by Frankenstein -- first appeared in a 2007 article, "Techno, Frankenstein, and copyright." The book's other key argument -- that Canadian pop culture, anchored in Marshall McLuhan's work, has popularized this sense of technology as manufactured monstrosity -- took shape in the keynote I delivered (in my role, then, as guest professor of...

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